ROOTLESS ADVENTURE COmpany

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UTAH TOURISM

The Collaboration

The CAMPAIGN Brief

For this road trip in Utah, I worked with several local companies including Wandervans, Homestead Crater, and Greater Zion e-bikes, while promoting travel to Utah in general.

I created a blog post outlining the trip as a whole, and then broke down each day/adventure on my Instagram feed via either a blog post or reel. I created Instagram stories that broke the experience down day by day and explained my overall thoughts, which are saved as a highlight. Lastly, I created a very detailed SEO-optimized blog post outlining everything from how to book the trip, plan for it, and what to expect. By pairing these types of content together, we were able to reach followers on multiple platforms, rank in top spots on Google SERPs, and satisfy various companies needs while promoting an area that aligns with my adventurous audience perfectly. 

Several of the photos and videos captured during this campaign were purchased by the individual companies to be used in blog posts and for marketing purposes. 

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