ROOTLESS ADVENTURE COmpany

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TOURISM

Utah – Iceland – Colorado

UTAH - The CAMPAIGN Brief

For this road trip in Utah, I worked with several local companies including Wandervans, Homestead Crater, and Greater Zion e-bikes, while promoting travel to Utah in general.

I created a blog post outlining the trip as a whole, and then broke down each day/adventure on my Instagram feed via either a blog post or reel. I created Instagram stories that broke the experience down day by day and explained my overall thoughts, which are saved as a highlight. Lastly, I created a very detailed SEO-optimized blog post outlining everything from how to book the trip, plan for it, and what to expect. By pairing these types of content together, we were able to reach followers on multiple platforms, rank in top spots on Google SERPs, and satisfy various companies needs while promoting an area that aligns with my adventurous audience perfectly. 

Several of the photos and videos captured during this campaign were purchased by the individual companies to be used for marketing and advertising purposes. 

TOurism Articles - Iceland and Colorado

Before my Instagram account grew I was mostly a blogger/writer in 2020 and 2021, during which time I wrote several articles to promote tourism in Colorado (where I lived) and took a media trip to Iceland. All photographs were my own and some were purchased for marketing and advertising purposes.  See gallery below. 

the gallery:

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me backpacking in the bitterroot national forest with bitterroot backpacking

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reynisfjara selfie