ROOTLESS ADVENTURE COmpany

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Bitterroot backpacking

The Collaboration

The CAMPAIGN Brief

For this collaboration with Bitterroot Backpacking, a company that hosts guided backpacking excursions, I created multiple pieces of content to showcase their 3 day guided backpacking and floating trip in the Bitteroot National Forest of Montana. The goal of this campaign was to promote Bitterroot Backpacking trips to my followers and blog readers as well as aid their SEO.

I created an Instagram reel that broke down the experience as a whole, what we did and what I learned. I created Instagram stories that broke the experience down day by day. Lastly, I created a very detailed SEO-optimized blog post outlining everything from how to book the trip, plan for it, and what to expect. By pairing these types of content together, we were able to reach followers on multiple platforms, rank in top spots on Google SERPs, and satisfy various needs. 

The photos and videos captured during this campaign were purchased by the company and repurposed for marketing and advertising purposes. 

The gallery

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the gallery:

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me backpacking in the bitterroot national forest with bitterroot backpacking

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