ROOTLESS ADVENTURE COmpany

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NROCKS Outdoor adventures

The Collaboration

The CAMPAIGN Brief

For this collaboration with NROCKS Outdoor Adventures, a West Virginia company that hosts guided Via Ferrata and climbing excursions, I created multiple pieces of content to showcase their Via Ferrata experience. The goal of this campaign was to promote their Via Ferrata adventure to my followers and blog readers as well as aid their overall SEO.

For this campaign, I created an Instagram reel that showcased the Via Ferrata. I created Instagram stories that broke the experience from start to finish. Lastly, I created a very detailed SEO-optimized blog post outlining everything from how to book the Via Ferrata adventure, plan for it, and what to expect. By pairing these types of content together, we were able to reach followers across multiple platforms, rank in top spots on Google SERPs, and satisfy various needs for the company.

The gallery

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the gallery:

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