For this collaboration with Big Outdoors Coffee, a coffee roasting company, I created a reel and a few Instagram stories. The goal of this campaign was to promote their coffee beans to my Instagram followers, encouraging sales.
For this campaign, I created an Instagram reel that showcased the experience of making, drinking, and enjoying Big Outdoors coffee beans through storytelling. I created Instagram stories that told my followers what I loved about each product while linking it and encouraging sales. By pairing these types of content together, we were able to reach both followers and non-followers and create sales for this coffee company!
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